Redefining Publishing: Joerg Koch’s Blueprint for the Future
Constantin Peyfuss
Article
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Since its founding in 2001 by Joerg Koch and Sandra von Mayer-Myrtenhain, 032c has been a bi-annual, English-language magazine dedicated to contemporary culture, covering art, fashion, and politics. Published in Berlin, it has grown from its punk-inspired roots into a global force that challenges conventions across media and design.
At its heart is a radical commitment to creative freedom. “The most important thing I’ve learned is to say no,” Koch reflects. “Editing is a sequence of yes, no, yes, no. Knowing when to say no is everything.”
More than a magazine, 032c is a lifestyle—provocative, experimental, and deeply committed to rewriting the rules of culture.
From Hardcore Punk to High-Concept Publishing Joerg Koch, the driving force behind 032c, embodies a unique blend of DIY punk ethos and high-concept publishing. In conversation with Uwe Jens Bermeitinger for Tissue Magazine in 2014, Koch traces his journey from the straight-edge hardcore scene to becoming one of the most influential editors in contemporary publishing. His experience in the underground scene was defined not just by abstinence and rebellion but by a rejection of mainstream culture's expectations. "The most rebellious thing to do at that time was to turn straight edge," Koch says. His immersion in a political, left-wing variant of straight edge punk shaped his perspective on creative work, both as an editor and as an entrepreneur.
The Meaning Behind the Name
As the founder of 032c, Koch is often asked about the magazine’s unconventional name. "When we started, we wanted to link ourselves to early German modernism of the 1950s," he explains. Drawing from figures like Ulmer Hochschule für Gestaltung and Dieter Rams at Braun, Koch and his team envisioned a publication that would reflect the precise, internationalized design systems of the time. Yet, it also carried a nod to the abstract beauty of the Pantone color system—universal and timeless, yet deeply rooted in the German design tradition. Despite the name’s international confusion and quirky pronunciation, Koch remains steadfast in his decision: “It was a very abstract motivation.”
032c, Winter 2000, #01
The Punk Spirit of 032c
From the outset, 032c has been a playground for creative freedom, propelled by a self-sufficient, “we don’t give a fuck” attitude.
The magazine’s evolution—from a limited edition fanzine to a glossy, well-polished publication—mirrors the growth of its editorial vision. Koch reflects on this progression with the perspective of someone who knows the importance of constantly evolving. “The second it starts to feel stale, we change the parameters,” he says. This flexibility is key to keeping the publication fresh, challenging, and, ultimately, sustainable in a rapidly changing media landscape.
Surviving the Digital Transition
In an era dominated by digital media, 032c has successfully navigated the transition from print to the digital realm without losing its unique voice. Koch was already involved with digital media when he moved to Berlin in 1995, and the magazine's digital footprint reflects this early embrace of new technology. The magazine’s shift into digital was never about nostalgia for print but rather an acknowledgment that a hybrid model—one that blends the tactile experience of print with the vast reach of digital platforms—was the future of publishing. "For me, 032c was always a post-digital publication," Koch says.
Dangerous Ideas and the Art of Saying No
The phrase “sexy and gefährlich” (dangerous) has become synonymous with 032c, and for Koch, this concept speaks to a larger idea of freedom—a willingness to put out ideas that may be provocative or risky, not for the sake of controversy, but because they reflect a deeper ethos of creative autonomy. "It’s about making sure 032c maintains its quality—its edge, its surprise—and not turn into something average," Koch says.
But perhaps more importantly, Koch has learned that the most crucial lesson in editing is knowing when to say no.
The ability to reject ideas and projects that don’t align with the magazine’s identity is a cornerstone of its success.
The Editorial Process: Unpredictable, Yet Precise
The editorial process at 032c is marked by its unique blend of spontaneity and meticulous planning. While Koch's team follows a loose structure—one that allows for both long-term storytelling (like their two-year investigation into Nicolas Ghesquière’s work) and fast-tracked features—there’s an underlying sense of intentionality. "The trick is to know when to make changes," Koch explains. This balance of calculated risk and instinctive creativity has allowed 032c to remain relevant and cutting-edge.
032c, Winter 2014, #27
The Economics of Freedom
While 032c has stayed fiercely independent, Koch is keenly aware of the role that advertising plays in its financial stability. Initially, the magazine operated on a shoestring budget, happy to break even with a single ad. However, as 032cgrew, it became evident that a solid advertising base could provide more creative freedom, not less. "The more advertisements you have, the more advertisements you get," Koch explains. "With more ads, you have more freedom to do things, or you’re less pressured." This counterintuitive lesson, learned in the early days, allowed 032c to become financially sustainable while maintaining its editorial integrity.
A Legacy of Mutual Support in the Publishing World
Despite his status as one of the most successful editors in the industry, Koch has always maintained a DIY mentality. This ethos extends to his interactions with other independent publishers, especially those at Tissue Magazine. “I think 032c is truly a do-it-yourself publication,” Koch reflects. "When we see that element with other people, of course we’re happy to help." It’s this collaborative, community-driven spirit that distinguishes Koch’s approach to publishing. By supporting others who share the same passion for independence, Koch ensures that the magazine industry remains vibrant and diverse.
The Future of 032c: Beyond the Magazine
Looking ahead, Koch envisions 032c expanding far beyond its print roots. "The idea with 032c is that it’s a lifestyle proposal," he says, emphasizing that the magazine is only one part of a broader cultural mission. In the future, Koch sees the brand venturing into new realms, from clothing and real estate to political campaigns. "It could be about real estate development, or a renovation within a building. Or it could be a political campaign for something," he explains. For Koch, the essence of 032c is not just about publishing—it’s about presenting a vision for a world that is both intellectually challenging and creatively liberated.
At 032c, freedom isn’t just an abstract ideal—it’s a methodology. Whether it’s defying industry norms, embracing recklessness as a creative catalyst, or navigating the interplay of art, commerce, and subversion, the magazine has built its identity on doing what others won’t.
The Global Reach of Digital and 032c’s Future
Koch’s recent expansion into digital platforms is a natural evolution for 032c. The magazine now offers new content every day, providing readers with an updated and dynamic stream of creative ideas. While this accelerated pace presents its own challenges, Koch remains optimistic. "It dictates another speed within the office," he acknowledges, but it’s also “good training” for his team. As the magazine becomes more synchronized across its print, online, and retail operations, Koch is confident that it will continue to grow and inspire, becoming a force to be reckoned with in the global cultural landscape.
As 032c navigates the future, it’s clear that Koch’s commitment to quality, freedom, and collaboration will continue to shape the magazine’s identity for years to come. His philosophy is simple yet profound: Start something with conviction, challenge the status quo, and never be afraid to say no. In doing so, he has created not just a magazine, but a cultural institution that continues to push boundaries and redefine what publishing can be.
Redefining Publishing: Joerg Koch’s Blueprint for the Future
Constantin Peyfuss
Article
,
Share this story ...
Since its founding in 2001 by Joerg Koch and Sandra von Mayer-Myrtenhain, 032c has been a bi-annual, English-language magazine dedicated to contemporary culture, covering art, fashion, and politics. Published in Berlin, it has grown from its punk-inspired roots into a global force that challenges conventions across media and design.
At its heart is a radical commitment to creative freedom. “The most important thing I’ve learned is to say no,” Koch reflects. “Editing is a sequence of yes, no, yes, no. Knowing when to say no is everything.”
More than a magazine, 032c is a lifestyle—provocative, experimental, and deeply committed to rewriting the rules of culture.
From Hardcore Punk to High-Concept Publishing Joerg Koch, the driving force behind 032c, embodies a unique blend of DIY punk ethos and high-concept publishing. In conversation with Uwe Jens Bermeitinger for Tissue Magazine in 2014, Koch traces his journey from the straight-edge hardcore scene to becoming one of the most influential editors in contemporary publishing. His experience in the underground scene was defined not just by abstinence and rebellion but by a rejection of mainstream culture's expectations. "The most rebellious thing to do at that time was to turn straight edge," Koch says. His immersion in a political, left-wing variant of straight edge punk shaped his perspective on creative work, both as an editor and as an entrepreneur.
The Meaning Behind the Name
As the founder of 032c, Koch is often asked about the magazine’s unconventional name. "When we started, we wanted to link ourselves to early German modernism of the 1950s," he explains. Drawing from figures like Ulmer Hochschule für Gestaltung and Dieter Rams at Braun, Koch and his team envisioned a publication that would reflect the precise, internationalized design systems of the time. Yet, it also carried a nod to the abstract beauty of the Pantone color system—universal and timeless, yet deeply rooted in the German design tradition. Despite the name’s international confusion and quirky pronunciation, Koch remains steadfast in his decision: “It was a very abstract motivation.”
032c, Winter 2000, #01
The Punk Spirit of 032c
From the outset, 032c has been a playground for creative freedom, propelled by a self-sufficient, “we don’t give a fuck” attitude.
The magazine’s evolution—from a limited edition fanzine to a glossy, well-polished publication—mirrors the growth of its editorial vision. Koch reflects on this progression with the perspective of someone who knows the importance of constantly evolving. “The second it starts to feel stale, we change the parameters,” he says. This flexibility is key to keeping the publication fresh, challenging, and, ultimately, sustainable in a rapidly changing media landscape.
Surviving the Digital Transition
In an era dominated by digital media, 032c has successfully navigated the transition from print to the digital realm without losing its unique voice. Koch was already involved with digital media when he moved to Berlin in 1995, and the magazine's digital footprint reflects this early embrace of new technology. The magazine’s shift into digital was never about nostalgia for print but rather an acknowledgment that a hybrid model—one that blends the tactile experience of print with the vast reach of digital platforms—was the future of publishing. "For me, 032c was always a post-digital publication," Koch says.
Dangerous Ideas and the Art of Saying No
The phrase “sexy and gefährlich” (dangerous) has become synonymous with 032c, and for Koch, this concept speaks to a larger idea of freedom—a willingness to put out ideas that may be provocative or risky, not for the sake of controversy, but because they reflect a deeper ethos of creative autonomy. "It’s about making sure 032c maintains its quality—its edge, its surprise—and not turn into something average," Koch says.
But perhaps more importantly, Koch has learned that the most crucial lesson in editing is knowing when to say no.
The ability to reject ideas and projects that don’t align with the magazine’s identity is a cornerstone of its success.
The Editorial Process: Unpredictable, Yet Precise
The editorial process at 032c is marked by its unique blend of spontaneity and meticulous planning. While Koch's team follows a loose structure—one that allows for both long-term storytelling (like their two-year investigation into Nicolas Ghesquière’s work) and fast-tracked features—there’s an underlying sense of intentionality. "The trick is to know when to make changes," Koch explains. This balance of calculated risk and instinctive creativity has allowed 032c to remain relevant and cutting-edge.
032c, Winter 2014, #27
The Economics of Freedom
While 032c has stayed fiercely independent, Koch is keenly aware of the role that advertising plays in its financial stability. Initially, the magazine operated on a shoestring budget, happy to break even with a single ad. However, as 032cgrew, it became evident that a solid advertising base could provide more creative freedom, not less. "The more advertisements you have, the more advertisements you get," Koch explains. "With more ads, you have more freedom to do things, or you’re less pressured." This counterintuitive lesson, learned in the early days, allowed 032c to become financially sustainable while maintaining its editorial integrity.
A Legacy of Mutual Support in the Publishing World
Despite his status as one of the most successful editors in the industry, Koch has always maintained a DIY mentality. This ethos extends to his interactions with other independent publishers, especially those at Tissue Magazine. “I think 032c is truly a do-it-yourself publication,” Koch reflects. "When we see that element with other people, of course we’re happy to help." It’s this collaborative, community-driven spirit that distinguishes Koch’s approach to publishing. By supporting others who share the same passion for independence, Koch ensures that the magazine industry remains vibrant and diverse.
The Future of 032c: Beyond the Magazine
Looking ahead, Koch envisions 032c expanding far beyond its print roots. "The idea with 032c is that it’s a lifestyle proposal," he says, emphasizing that the magazine is only one part of a broader cultural mission. In the future, Koch sees the brand venturing into new realms, from clothing and real estate to political campaigns. "It could be about real estate development, or a renovation within a building. Or it could be a political campaign for something," he explains. For Koch, the essence of 032c is not just about publishing—it’s about presenting a vision for a world that is both intellectually challenging and creatively liberated.
At 032c, freedom isn’t just an abstract ideal—it’s a methodology. Whether it’s defying industry norms, embracing recklessness as a creative catalyst, or navigating the interplay of art, commerce, and subversion, the magazine has built its identity on doing what others won’t.
The Global Reach of Digital and 032c’s Future
Koch’s recent expansion into digital platforms is a natural evolution for 032c. The magazine now offers new content every day, providing readers with an updated and dynamic stream of creative ideas. While this accelerated pace presents its own challenges, Koch remains optimistic. "It dictates another speed within the office," he acknowledges, but it’s also “good training” for his team. As the magazine becomes more synchronized across its print, online, and retail operations, Koch is confident that it will continue to grow and inspire, becoming a force to be reckoned with in the global cultural landscape.
As 032c navigates the future, it’s clear that Koch’s commitment to quality, freedom, and collaboration will continue to shape the magazine’s identity for years to come. His philosophy is simple yet profound: Start something with conviction, challenge the status quo, and never be afraid to say no. In doing so, he has created not just a magazine, but a cultural institution that continues to push boundaries and redefine what publishing can be.
Redefining Publishing: Joerg Koch’s Blueprint for the Future
Since its founding in 2001 by Joerg Koch and Sandra von Mayer-Myrtenhain, 032c has been a bi-annual, English-language magazine dedicated to contemporary culture, covering art, fashion, and politics. Published in Berlin, it has grown from its punk-inspired roots into a global force that challenges conventions across media and design.
At its heart is a radical commitment to creative freedom. “The most important thing I’ve learned is to say no,” Koch reflects. “Editing is a sequence of yes, no, yes, no. Knowing when to say no is everything.”
More than a magazine, 032c is a lifestyle—provocative, experimental, and deeply committed to rewriting the rules of culture.
From Hardcore Punk to High-Concept Publishing Joerg Koch, the driving force behind 032c, embodies a unique blend of DIY punk ethos and high-concept publishing. In conversation with Uwe Jens Bermeitinger for Tissue Magazine in 2014, Koch traces his journey from the straight-edge hardcore scene to becoming one of the most influential editors in contemporary publishing. His experience in the underground scene was defined not just by abstinence and rebellion but by a rejection of mainstream culture's expectations. "The most rebellious thing to do at that time was to turn straight edge," Koch says. His immersion in a political, left-wing variant of straight edge punk shaped his perspective on creative work, both as an editor and as an entrepreneur.
The Meaning Behind the Name
As the founder of 032c, Koch is often asked about the magazine’s unconventional name. "When we started, we wanted to link ourselves to early German modernism of the 1950s," he explains. Drawing from figures like Ulmer Hochschule für Gestaltung and Dieter Rams at Braun, Koch and his team envisioned a publication that would reflect the precise, internationalized design systems of the time. Yet, it also carried a nod to the abstract beauty of the Pantone color system—universal and timeless, yet deeply rooted in the German design tradition. Despite the name’s international confusion and quirky pronunciation, Koch remains steadfast in his decision: “It was a very abstract motivation.”
032c, Winter 2000, #01
The Punk Spirit of 032c
From the outset, 032c has been a playground for creative freedom, propelled by a self-sufficient, “we don’t give a fuck” attitude.
The magazine’s evolution—from a limited edition fanzine to a glossy, well-polished publication—mirrors the growth of its editorial vision. Koch reflects on this progression with the perspective of someone who knows the importance of constantly evolving. “The second it starts to feel stale, we change the parameters,” he says. This flexibility is key to keeping the publication fresh, challenging, and, ultimately, sustainable in a rapidly changing media landscape.
Surviving the Digital Transition
In an era dominated by digital media, 032c has successfully navigated the transition from print to the digital realm without losing its unique voice. Koch was already involved with digital media when he moved to Berlin in 1995, and the magazine's digital footprint reflects this early embrace of new technology. The magazine’s shift into digital was never about nostalgia for print but rather an acknowledgment that a hybrid model—one that blends the tactile experience of print with the vast reach of digital platforms—was the future of publishing. "For me, 032c was always a post-digital publication," Koch says.
Dangerous Ideas and the Art of Saying No
The phrase “sexy and gefährlich” (dangerous) has become synonymous with 032c, and for Koch, this concept speaks to a larger idea of freedom—a willingness to put out ideas that may be provocative or risky, not for the sake of controversy, but because they reflect a deeper ethos of creative autonomy. "It’s about making sure 032c maintains its quality—its edge, its surprise—and not turn into something average," Koch says.
But perhaps more importantly, Koch has learned that the most crucial lesson in editing is knowing when to say no.
The ability to reject ideas and projects that don’t align with the magazine’s identity is a cornerstone of its success.
The Editorial Process: Unpredictable, Yet Precise
The editorial process at 032c is marked by its unique blend of spontaneity and meticulous planning. While Koch's team follows a loose structure—one that allows for both long-term storytelling (like their two-year investigation into Nicolas Ghesquière’s work) and fast-tracked features—there’s an underlying sense of intentionality. "The trick is to know when to make changes," Koch explains. This balance of calculated risk and instinctive creativity has allowed 032c to remain relevant and cutting-edge.
032c, Winter 2014, #27
The Economics of Freedom
While 032c has stayed fiercely independent, Koch is keenly aware of the role that advertising plays in its financial stability. Initially, the magazine operated on a shoestring budget, happy to break even with a single ad. However, as 032cgrew, it became evident that a solid advertising base could provide more creative freedom, not less. "The more advertisements you have, the more advertisements you get," Koch explains. "With more ads, you have more freedom to do things, or you’re less pressured." This counterintuitive lesson, learned in the early days, allowed 032c to become financially sustainable while maintaining its editorial integrity.
A Legacy of Mutual Support in the Publishing World
Despite his status as one of the most successful editors in the industry, Koch has always maintained a DIY mentality. This ethos extends to his interactions with other independent publishers, especially those at Tissue Magazine. “I think 032c is truly a do-it-yourself publication,” Koch reflects. "When we see that element with other people, of course we’re happy to help." It’s this collaborative, community-driven spirit that distinguishes Koch’s approach to publishing. By supporting others who share the same passion for independence, Koch ensures that the magazine industry remains vibrant and diverse.
The Future of 032c: Beyond the Magazine
Looking ahead, Koch envisions 032c expanding far beyond its print roots. "The idea with 032c is that it’s a lifestyle proposal," he says, emphasizing that the magazine is only one part of a broader cultural mission. In the future, Koch sees the brand venturing into new realms, from clothing and real estate to political campaigns. "It could be about real estate development, or a renovation within a building. Or it could be a political campaign for something," he explains. For Koch, the essence of 032c is not just about publishing—it’s about presenting a vision for a world that is both intellectually challenging and creatively liberated.
At 032c, freedom isn’t just an abstract ideal—it’s a methodology. Whether it’s defying industry norms, embracing recklessness as a creative catalyst, or navigating the interplay of art, commerce, and subversion, the magazine has built its identity on doing what others won’t.
The Global Reach of Digital and 032c’s Future
Koch’s recent expansion into digital platforms is a natural evolution for 032c. The magazine now offers new content every day, providing readers with an updated and dynamic stream of creative ideas. While this accelerated pace presents its own challenges, Koch remains optimistic. "It dictates another speed within the office," he acknowledges, but it’s also “good training” for his team. As the magazine becomes more synchronized across its print, online, and retail operations, Koch is confident that it will continue to grow and inspire, becoming a force to be reckoned with in the global cultural landscape.
As 032c navigates the future, it’s clear that Koch’s commitment to quality, freedom, and collaboration will continue to shape the magazine’s identity for years to come. His philosophy is simple yet profound: Start something with conviction, challenge the status quo, and never be afraid to say no. In doing so, he has created not just a magazine, but a cultural institution that continues to push boundaries and redefine what publishing can be.
Since its founding in 2001 by Joerg Koch and Sandra von Mayer-Myrtenhain, 032c has been a bi-annual, English-language magazine dedicated to contemporary culture, covering art, fashion, and politics. Published in Berlin, it has grown from its punk-inspired roots into a global force that challenges conventions across media and design.
At its heart is a radical commitment to creative freedom. “The most important thing I’ve learned is to say no,” Koch reflects. “Editing is a sequence of yes, no, yes, no. Knowing when to say no is everything.”
More than a magazine, 032c is a lifestyle—provocative, experimental, and deeply committed to rewriting the rules of culture.
Since its founding in 2001 by Joerg Koch and Sandra von Mayer-Myrtenhain, 032c has been a bi-annual, English-language magazine dedicated to contemporary culture, covering art, fashion, and politics. Published in Berlin, it has grown from its punk-inspired roots into a global force that challenges conventions across media and design.
At its heart is a radical commitment to creative freedom. “The most important thing I’ve learned is to say no,” Koch reflects. “Editing is a sequence of yes, no, yes, no. Knowing when to say no is everything.”
More than a magazine, 032c is a lifestyle—provocative, experimental, and deeply committed to rewriting the rules of culture.
From Hardcore Punk to High-Concept Publishing Joerg Koch, the driving force behind 032c, embodies a unique blend of DIY punk ethos and high-concept publishing. In conversation with Uwe Jens Bermeitinger for Tissue Magazine in 2014, Koch traces his journey from the straight-edge hardcore scene to becoming one of the most influential editors in contemporary publishing. His experience in the underground scene was defined not just by abstinence and rebellion but by a rejection of mainstream culture's expectations. "The most rebellious thing to do at that time was to turn straight edge," Koch says. His immersion in a political, left-wing variant of straight edge punk shaped his perspective on creative work, both as an editor and as an entrepreneur.
The Meaning Behind the Name
As the founder of 032c, Koch is often asked about the magazine’s unconventional name. "When we started, we wanted to link ourselves to early German modernism of the 1950s," he explains. Drawing from figures like Ulmer Hochschule für Gestaltung and Dieter Rams at Braun, Koch and his team envisioned a publication that would reflect the precise, internationalized design systems of the time. Yet, it also carried a nod to the abstract beauty of the Pantone color system—universal and timeless, yet deeply rooted in the German design tradition. Despite the name’s international confusion and quirky pronunciation, Koch remains steadfast in his decision: “It was a very abstract motivation.”
032c, Winter 2000, #01
The Punk Spirit of 032c
From the outset, 032c has been a playground for creative freedom, propelled by a self-sufficient, “we don’t give a fuck” attitude.
The magazine’s evolution—from a limited edition fanzine to a glossy, well-polished publication—mirrors the growth of its editorial vision. Koch reflects on this progression with the perspective of someone who knows the importance of constantly evolving. “The second it starts to feel stale, we change the parameters,” he says. This flexibility is key to keeping the publication fresh, challenging, and, ultimately, sustainable in a rapidly changing media landscape.
Surviving the Digital Transition
In an era dominated by digital media, 032c has successfully navigated the transition from print to the digital realm without losing its unique voice. Koch was already involved with digital media when he moved to Berlin in 1995, and the magazine's digital footprint reflects this early embrace of new technology. The magazine’s shift into digital was never about nostalgia for print but rather an acknowledgment that a hybrid model—one that blends the tactile experience of print with the vast reach of digital platforms—was the future of publishing. "For me, 032c was always a post-digital publication," Koch says.
Dangerous Ideas and the Art of Saying No
The phrase “sexy and gefährlich” (dangerous) has become synonymous with 032c, and for Koch, this concept speaks to a larger idea of freedom—a willingness to put out ideas that may be provocative or risky, not for the sake of controversy, but because they reflect a deeper ethos of creative autonomy. "It’s about making sure 032c maintains its quality—its edge, its surprise—and not turn into something average," Koch says.
But perhaps more importantly, Koch has learned that the most crucial lesson in editing is knowing when to say no.
The ability to reject ideas and projects that don’t align with the magazine’s identity is a cornerstone of its success.
The Editorial Process: Unpredictable, Yet Precise
The editorial process at 032c is marked by its unique blend of spontaneity and meticulous planning. While Koch's team follows a loose structure—one that allows for both long-term storytelling (like their two-year investigation into Nicolas Ghesquière’s work) and fast-tracked features—there’s an underlying sense of intentionality. "The trick is to know when to make changes," Koch explains. This balance of calculated risk and instinctive creativity has allowed 032c to remain relevant and cutting-edge.
032c, Winter 2014, #27
The Economics of Freedom
While 032c has stayed fiercely independent, Koch is keenly aware of the role that advertising plays in its financial stability. Initially, the magazine operated on a shoestring budget, happy to break even with a single ad. However, as 032cgrew, it became evident that a solid advertising base could provide more creative freedom, not less. "The more advertisements you have, the more advertisements you get," Koch explains. "With more ads, you have more freedom to do things, or you’re less pressured." This counterintuitive lesson, learned in the early days, allowed 032c to become financially sustainable while maintaining its editorial integrity.
A Legacy of Mutual Support in the Publishing World
Despite his status as one of the most successful editors in the industry, Koch has always maintained a DIY mentality. This ethos extends to his interactions with other independent publishers, especially those at Tissue Magazine. “I think 032c is truly a do-it-yourself publication,” Koch reflects. "When we see that element with other people, of course we’re happy to help." It’s this collaborative, community-driven spirit that distinguishes Koch’s approach to publishing. By supporting others who share the same passion for independence, Koch ensures that the magazine industry remains vibrant and diverse.
The Future of 032c: Beyond the Magazine
Looking ahead, Koch envisions 032c expanding far beyond its print roots. "The idea with 032c is that it’s a lifestyle proposal," he says, emphasizing that the magazine is only one part of a broader cultural mission. In the future, Koch sees the brand venturing into new realms, from clothing and real estate to political campaigns. "It could be about real estate development, or a renovation within a building. Or it could be a political campaign for something," he explains. For Koch, the essence of 032c is not just about publishing—it’s about presenting a vision for a world that is both intellectually challenging and creatively liberated.
At 032c, freedom isn’t just an abstract ideal—it’s a methodology. Whether it’s defying industry norms, embracing recklessness as a creative catalyst, or navigating the interplay of art, commerce, and subversion, the magazine has built its identity on doing what others won’t.
The Global Reach of Digital and 032c’s Future
Koch’s recent expansion into digital platforms is a natural evolution for 032c. The magazine now offers new content every day, providing readers with an updated and dynamic stream of creative ideas. While this accelerated pace presents its own challenges, Koch remains optimistic. "It dictates another speed within the office," he acknowledges, but it’s also “good training” for his team. As the magazine becomes more synchronized across its print, online, and retail operations, Koch is confident that it will continue to grow and inspire, becoming a force to be reckoned with in the global cultural landscape.
As 032c navigates the future, it’s clear that Koch’s commitment to quality, freedom, and collaboration will continue to shape the magazine’s identity for years to come. His philosophy is simple yet profound: Start something with conviction, challenge the status quo, and never be afraid to say no. In doing so, he has created not just a magazine, but a cultural institution that continues to push boundaries and redefine what publishing can be.
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Culture
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December 5, 2014
Redefining Publishing: Joerg Koch’s Blueprint for the Future
Constantin Peyfuss
Article
,
Share this story ...
Since its founding in 2001 by Joerg Koch and Sandra von Mayer-Myrtenhain, 032c has been a bi-annual, English-language magazine dedicated to contemporary culture, covering art, fashion, and politics. Published in Berlin, it has grown from its punk-inspired roots into a global force that challenges conventions across media and design.
At its heart is a radical commitment to creative freedom. “The most important thing I’ve learned is to say no,” Koch reflects. “Editing is a sequence of yes, no, yes, no. Knowing when to say no is everything.”
More than a magazine, 032c is a lifestyle—provocative, experimental, and deeply committed to rewriting the rules of culture.
From Hardcore Punk to High-Concept Publishing Joerg Koch, the driving force behind 032c, embodies a unique blend of DIY punk ethos and high-concept publishing. In conversation with Uwe Jens Bermeitinger for Tissue Magazine in 2014, Koch traces his journey from the straight-edge hardcore scene to becoming one of the most influential editors in contemporary publishing. His experience in the underground scene was defined not just by abstinence and rebellion but by a rejection of mainstream culture's expectations. "The most rebellious thing to do at that time was to turn straight edge," Koch says. His immersion in a political, left-wing variant of straight edge punk shaped his perspective on creative work, both as an editor and as an entrepreneur.
The Meaning Behind the Name
As the founder of 032c, Koch is often asked about the magazine’s unconventional name. "When we started, we wanted to link ourselves to early German modernism of the 1950s," he explains. Drawing from figures like Ulmer Hochschule für Gestaltung and Dieter Rams at Braun, Koch and his team envisioned a publication that would reflect the precise, internationalized design systems of the time. Yet, it also carried a nod to the abstract beauty of the Pantone color system—universal and timeless, yet deeply rooted in the German design tradition. Despite the name’s international confusion and quirky pronunciation, Koch remains steadfast in his decision: “It was a very abstract motivation.”
032c, Winter 2000, #01
The Punk Spirit of 032c
From the outset, 032c has been a playground for creative freedom, propelled by a self-sufficient, “we don’t give a fuck” attitude.
The magazine’s evolution—from a limited edition fanzine to a glossy, well-polished publication—mirrors the growth of its editorial vision. Koch reflects on this progression with the perspective of someone who knows the importance of constantly evolving. “The second it starts to feel stale, we change the parameters,” he says. This flexibility is key to keeping the publication fresh, challenging, and, ultimately, sustainable in a rapidly changing media landscape.
Surviving the Digital Transition
In an era dominated by digital media, 032c has successfully navigated the transition from print to the digital realm without losing its unique voice. Koch was already involved with digital media when he moved to Berlin in 1995, and the magazine's digital footprint reflects this early embrace of new technology. The magazine’s shift into digital was never about nostalgia for print but rather an acknowledgment that a hybrid model—one that blends the tactile experience of print with the vast reach of digital platforms—was the future of publishing. "For me, 032c was always a post-digital publication," Koch says.
Dangerous Ideas and the Art of Saying No
The phrase “sexy and gefährlich” (dangerous) has become synonymous with 032c, and for Koch, this concept speaks to a larger idea of freedom—a willingness to put out ideas that may be provocative or risky, not for the sake of controversy, but because they reflect a deeper ethos of creative autonomy. "It’s about making sure 032c maintains its quality—its edge, its surprise—and not turn into something average," Koch says.
But perhaps more importantly, Koch has learned that the most crucial lesson in editing is knowing when to say no.
The ability to reject ideas and projects that don’t align with the magazine’s identity is a cornerstone of its success.
The Editorial Process: Unpredictable, Yet Precise
The editorial process at 032c is marked by its unique blend of spontaneity and meticulous planning. While Koch's team follows a loose structure—one that allows for both long-term storytelling (like their two-year investigation into Nicolas Ghesquière’s work) and fast-tracked features—there’s an underlying sense of intentionality. "The trick is to know when to make changes," Koch explains. This balance of calculated risk and instinctive creativity has allowed 032c to remain relevant and cutting-edge.
032c, Winter 2014, #27
The Economics of Freedom
While 032c has stayed fiercely independent, Koch is keenly aware of the role that advertising plays in its financial stability. Initially, the magazine operated on a shoestring budget, happy to break even with a single ad. However, as 032cgrew, it became evident that a solid advertising base could provide more creative freedom, not less. "The more advertisements you have, the more advertisements you get," Koch explains. "With more ads, you have more freedom to do things, or you’re less pressured." This counterintuitive lesson, learned in the early days, allowed 032c to become financially sustainable while maintaining its editorial integrity.
A Legacy of Mutual Support in the Publishing World
Despite his status as one of the most successful editors in the industry, Koch has always maintained a DIY mentality. This ethos extends to his interactions with other independent publishers, especially those at Tissue Magazine. “I think 032c is truly a do-it-yourself publication,” Koch reflects. "When we see that element with other people, of course we’re happy to help." It’s this collaborative, community-driven spirit that distinguishes Koch’s approach to publishing. By supporting others who share the same passion for independence, Koch ensures that the magazine industry remains vibrant and diverse.
The Future of 032c: Beyond the Magazine
Looking ahead, Koch envisions 032c expanding far beyond its print roots. "The idea with 032c is that it’s a lifestyle proposal," he says, emphasizing that the magazine is only one part of a broader cultural mission. In the future, Koch sees the brand venturing into new realms, from clothing and real estate to political campaigns. "It could be about real estate development, or a renovation within a building. Or it could be a political campaign for something," he explains. For Koch, the essence of 032c is not just about publishing—it’s about presenting a vision for a world that is both intellectually challenging and creatively liberated.
At 032c, freedom isn’t just an abstract ideal—it’s a methodology. Whether it’s defying industry norms, embracing recklessness as a creative catalyst, or navigating the interplay of art, commerce, and subversion, the magazine has built its identity on doing what others won’t.
The Global Reach of Digital and 032c’s Future
Koch’s recent expansion into digital platforms is a natural evolution for 032c. The magazine now offers new content every day, providing readers with an updated and dynamic stream of creative ideas. While this accelerated pace presents its own challenges, Koch remains optimistic. "It dictates another speed within the office," he acknowledges, but it’s also “good training” for his team. As the magazine becomes more synchronized across its print, online, and retail operations, Koch is confident that it will continue to grow and inspire, becoming a force to be reckoned with in the global cultural landscape.
As 032c navigates the future, it’s clear that Koch’s commitment to quality, freedom, and collaboration will continue to shape the magazine’s identity for years to come. His philosophy is simple yet profound: Start something with conviction, challenge the status quo, and never be afraid to say no. In doing so, he has created not just a magazine, but a cultural institution that continues to push boundaries and redefine what publishing can be.
Redefining Publishing: Joerg Koch’s Blueprint for the Future
Constantin Peyfuss
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Since its founding in 2001 by Joerg Koch and Sandra von Mayer-Myrtenhain, 032c has been a bi-annual, English-language magazine dedicated to contemporary culture, covering art, fashion, and politics. Published in Berlin, it has grown from its punk-inspired roots into a global force that challenges conventions across media and design.
At its heart is a radical commitment to creative freedom. “The most important thing I’ve learned is to say no,” Koch reflects. “Editing is a sequence of yes, no, yes, no. Knowing when to say no is everything.”
More than a magazine, 032c is a lifestyle—provocative, experimental, and deeply committed to rewriting the rules of culture.
From Hardcore Punk to High-Concept Publishing Joerg Koch, the driving force behind 032c, embodies a unique blend of DIY punk ethos and high-concept publishing. In conversation with Uwe Jens Bermeitinger for Tissue Magazine in 2014, Koch traces his journey from the straight-edge hardcore scene to becoming one of the most influential editors in contemporary publishing. His experience in the underground scene was defined not just by abstinence and rebellion but by a rejection of mainstream culture's expectations. "The most rebellious thing to do at that time was to turn straight edge," Koch says. His immersion in a political, left-wing variant of straight edge punk shaped his perspective on creative work, both as an editor and as an entrepreneur.
The Meaning Behind the Name
As the founder of 032c, Koch is often asked about the magazine’s unconventional name. "When we started, we wanted to link ourselves to early German modernism of the 1950s," he explains. Drawing from figures like Ulmer Hochschule für Gestaltung and Dieter Rams at Braun, Koch and his team envisioned a publication that would reflect the precise, internationalized design systems of the time. Yet, it also carried a nod to the abstract beauty of the Pantone color system—universal and timeless, yet deeply rooted in the German design tradition. Despite the name’s international confusion and quirky pronunciation, Koch remains steadfast in his decision: “It was a very abstract motivation.”
032c, Winter 2000, #01
The Punk Spirit of 032c
From the outset, 032c has been a playground for creative freedom, propelled by a self-sufficient, “we don’t give a fuck” attitude.
The magazine’s evolution—from a limited edition fanzine to a glossy, well-polished publication—mirrors the growth of its editorial vision. Koch reflects on this progression with the perspective of someone who knows the importance of constantly evolving. “The second it starts to feel stale, we change the parameters,” he says. This flexibility is key to keeping the publication fresh, challenging, and, ultimately, sustainable in a rapidly changing media landscape.
Surviving the Digital Transition
In an era dominated by digital media, 032c has successfully navigated the transition from print to the digital realm without losing its unique voice. Koch was already involved with digital media when he moved to Berlin in 1995, and the magazine's digital footprint reflects this early embrace of new technology. The magazine’s shift into digital was never about nostalgia for print but rather an acknowledgment that a hybrid model—one that blends the tactile experience of print with the vast reach of digital platforms—was the future of publishing. "For me, 032c was always a post-digital publication," Koch says.
Dangerous Ideas and the Art of Saying No
The phrase “sexy and gefährlich” (dangerous) has become synonymous with 032c, and for Koch, this concept speaks to a larger idea of freedom—a willingness to put out ideas that may be provocative or risky, not for the sake of controversy, but because they reflect a deeper ethos of creative autonomy. "It’s about making sure 032c maintains its quality—its edge, its surprise—and not turn into something average," Koch says.
But perhaps more importantly, Koch has learned that the most crucial lesson in editing is knowing when to say no.
The ability to reject ideas and projects that don’t align with the magazine’s identity is a cornerstone of its success.
The Editorial Process: Unpredictable, Yet Precise
The editorial process at 032c is marked by its unique blend of spontaneity and meticulous planning. While Koch's team follows a loose structure—one that allows for both long-term storytelling (like their two-year investigation into Nicolas Ghesquière’s work) and fast-tracked features—there’s an underlying sense of intentionality. "The trick is to know when to make changes," Koch explains. This balance of calculated risk and instinctive creativity has allowed 032c to remain relevant and cutting-edge.
032c, Winter 2014, #27
The Economics of Freedom
While 032c has stayed fiercely independent, Koch is keenly aware of the role that advertising plays in its financial stability. Initially, the magazine operated on a shoestring budget, happy to break even with a single ad. However, as 032cgrew, it became evident that a solid advertising base could provide more creative freedom, not less. "The more advertisements you have, the more advertisements you get," Koch explains. "With more ads, you have more freedom to do things, or you’re less pressured." This counterintuitive lesson, learned in the early days, allowed 032c to become financially sustainable while maintaining its editorial integrity.
A Legacy of Mutual Support in the Publishing World
Despite his status as one of the most successful editors in the industry, Koch has always maintained a DIY mentality. This ethos extends to his interactions with other independent publishers, especially those at Tissue Magazine. “I think 032c is truly a do-it-yourself publication,” Koch reflects. "When we see that element with other people, of course we’re happy to help." It’s this collaborative, community-driven spirit that distinguishes Koch’s approach to publishing. By supporting others who share the same passion for independence, Koch ensures that the magazine industry remains vibrant and diverse.
The Future of 032c: Beyond the Magazine
Looking ahead, Koch envisions 032c expanding far beyond its print roots. "The idea with 032c is that it’s a lifestyle proposal," he says, emphasizing that the magazine is only one part of a broader cultural mission. In the future, Koch sees the brand venturing into new realms, from clothing and real estate to political campaigns. "It could be about real estate development, or a renovation within a building. Or it could be a political campaign for something," he explains. For Koch, the essence of 032c is not just about publishing—it’s about presenting a vision for a world that is both intellectually challenging and creatively liberated.
At 032c, freedom isn’t just an abstract ideal—it’s a methodology. Whether it’s defying industry norms, embracing recklessness as a creative catalyst, or navigating the interplay of art, commerce, and subversion, the magazine has built its identity on doing what others won’t.
The Global Reach of Digital and 032c’s Future
Koch’s recent expansion into digital platforms is a natural evolution for 032c. The magazine now offers new content every day, providing readers with an updated and dynamic stream of creative ideas. While this accelerated pace presents its own challenges, Koch remains optimistic. "It dictates another speed within the office," he acknowledges, but it’s also “good training” for his team. As the magazine becomes more synchronized across its print, online, and retail operations, Koch is confident that it will continue to grow and inspire, becoming a force to be reckoned with in the global cultural landscape.
As 032c navigates the future, it’s clear that Koch’s commitment to quality, freedom, and collaboration will continue to shape the magazine’s identity for years to come. His philosophy is simple yet profound: Start something with conviction, challenge the status quo, and never be afraid to say no. In doing so, he has created not just a magazine, but a cultural institution that continues to push boundaries and redefine what publishing can be.
Since its founding in 2001 by Joerg Koch and Sandra von Mayer-Myrtenhain, 032c has been a bi-annual, English-language magazine dedicated to contemporary culture, covering art, fashion, and politics. Published in Berlin, it has grown from its punk-inspired roots into a global force that challenges conventions across media and design.
At its heart is a radical commitment to creative freedom. “The most important thing I’ve learned is to say no,” Koch reflects. “Editing is a sequence of yes, no, yes, no. Knowing when to say no is everything.”
More than a magazine, 032c is a lifestyle—provocative, experimental, and deeply committed to rewriting the rules of culture.
From Hardcore Punk to High-Concept Publishing Joerg Koch, the driving force behind 032c, embodies a unique blend of DIY punk ethos and high-concept publishing. In conversation with Uwe Jens Bermeitinger for Tissue Magazine in 2014, Koch traces his journey from the straight-edge hardcore scene to becoming one of the most influential editors in contemporary publishing. His experience in the underground scene was defined not just by abstinence and rebellion but by a rejection of mainstream culture's expectations. "The most rebellious thing to do at that time was to turn straight edge," Koch says. His immersion in a political, left-wing variant of straight edge punk shaped his perspective on creative work, both as an editor and as an entrepreneur.
The Meaning Behind the Name
As the founder of 032c, Koch is often asked about the magazine’s unconventional name. "When we started, we wanted to link ourselves to early German modernism of the 1950s," he explains. Drawing from figures like Ulmer Hochschule für Gestaltung and Dieter Rams at Braun, Koch and his team envisioned a publication that would reflect the precise, internationalized design systems of the time. Yet, it also carried a nod to the abstract beauty of the Pantone color system—universal and timeless, yet deeply rooted in the German design tradition. Despite the name’s international confusion and quirky pronunciation, Koch remains steadfast in his decision: “It was a very abstract motivation.”
032c, Winter 2000, #01
The Punk Spirit of 032c
From the outset, 032c has been a playground for creative freedom, propelled by a self-sufficient, “we don’t give a fuck” attitude.
The magazine’s evolution—from a limited edition fanzine to a glossy, well-polished publication—mirrors the growth of its editorial vision. Koch reflects on this progression with the perspective of someone who knows the importance of constantly evolving. “The second it starts to feel stale, we change the parameters,” he says. This flexibility is key to keeping the publication fresh, challenging, and, ultimately, sustainable in a rapidly changing media landscape.
Surviving the Digital Transition
In an era dominated by digital media, 032c has successfully navigated the transition from print to the digital realm without losing its unique voice. Koch was already involved with digital media when he moved to Berlin in 1995, and the magazine's digital footprint reflects this early embrace of new technology. The magazine’s shift into digital was never about nostalgia for print but rather an acknowledgment that a hybrid model—one that blends the tactile experience of print with the vast reach of digital platforms—was the future of publishing. "For me, 032c was always a post-digital publication," Koch says.
Dangerous Ideas and the Art of Saying No
The phrase “sexy and gefährlich” (dangerous) has become synonymous with 032c, and for Koch, this concept speaks to a larger idea of freedom—a willingness to put out ideas that may be provocative or risky, not for the sake of controversy, but because they reflect a deeper ethos of creative autonomy. "It’s about making sure 032c maintains its quality—its edge, its surprise—and not turn into something average," Koch says.
But perhaps more importantly, Koch has learned that the most crucial lesson in editing is knowing when to say no.
The ability to reject ideas and projects that don’t align with the magazine’s identity is a cornerstone of its success.
The Editorial Process: Unpredictable, Yet Precise
The editorial process at 032c is marked by its unique blend of spontaneity and meticulous planning. While Koch's team follows a loose structure—one that allows for both long-term storytelling (like their two-year investigation into Nicolas Ghesquière’s work) and fast-tracked features—there’s an underlying sense of intentionality. "The trick is to know when to make changes," Koch explains. This balance of calculated risk and instinctive creativity has allowed 032c to remain relevant and cutting-edge.
032c, Winter 2014, #27
The Economics of Freedom
While 032c has stayed fiercely independent, Koch is keenly aware of the role that advertising plays in its financial stability. Initially, the magazine operated on a shoestring budget, happy to break even with a single ad. However, as 032cgrew, it became evident that a solid advertising base could provide more creative freedom, not less. "The more advertisements you have, the more advertisements you get," Koch explains. "With more ads, you have more freedom to do things, or you’re less pressured." This counterintuitive lesson, learned in the early days, allowed 032c to become financially sustainable while maintaining its editorial integrity.
A Legacy of Mutual Support in the Publishing World
Despite his status as one of the most successful editors in the industry, Koch has always maintained a DIY mentality. This ethos extends to his interactions with other independent publishers, especially those at Tissue Magazine. “I think 032c is truly a do-it-yourself publication,” Koch reflects. "When we see that element with other people, of course we’re happy to help." It’s this collaborative, community-driven spirit that distinguishes Koch’s approach to publishing. By supporting others who share the same passion for independence, Koch ensures that the magazine industry remains vibrant and diverse.
The Future of 032c: Beyond the Magazine
Looking ahead, Koch envisions 032c expanding far beyond its print roots. "The idea with 032c is that it’s a lifestyle proposal," he says, emphasizing that the magazine is only one part of a broader cultural mission. In the future, Koch sees the brand venturing into new realms, from clothing and real estate to political campaigns. "It could be about real estate development, or a renovation within a building. Or it could be a political campaign for something," he explains. For Koch, the essence of 032c is not just about publishing—it’s about presenting a vision for a world that is both intellectually challenging and creatively liberated.
At 032c, freedom isn’t just an abstract ideal—it’s a methodology. Whether it’s defying industry norms, embracing recklessness as a creative catalyst, or navigating the interplay of art, commerce, and subversion, the magazine has built its identity on doing what others won’t.
The Global Reach of Digital and 032c’s Future
Koch’s recent expansion into digital platforms is a natural evolution for 032c. The magazine now offers new content every day, providing readers with an updated and dynamic stream of creative ideas. While this accelerated pace presents its own challenges, Koch remains optimistic. "It dictates another speed within the office," he acknowledges, but it’s also “good training” for his team. As the magazine becomes more synchronized across its print, online, and retail operations, Koch is confident that it will continue to grow and inspire, becoming a force to be reckoned with in the global cultural landscape.
As 032c navigates the future, it’s clear that Koch’s commitment to quality, freedom, and collaboration will continue to shape the magazine’s identity for years to come. His philosophy is simple yet profound: Start something with conviction, challenge the status quo, and never be afraid to say no. In doing so, he has created not just a magazine, but a cultural institution that continues to push boundaries and redefine what publishing can be.
